Yet another week, yet another busy schedule for Kartik Aaryan when it comes to shooting for brand endorsements or launching a new product. It isn't just the world of films where LUKA CHUPPI star is turning out to be busier than ever before; it is also brand campaigns, which is keeping the actor engaged and excited.
"His current Oppo ad has already turned out to be quite popular. In addition, he has several other endorsements like Irus by idee, Mufti, Boat, Emami and Magic Moments. When it comes to the visibility factor, he is out there as each of these campaigns is for diverse products," says a brand strategist.
No wonder, Kartik Aaryan is finding prominence globally as well, what with popular sportswear company 'hummel' roping him in as a global ambassador, which takes him beyond the Indian territory.
Talking about this association, CEO Allan Vad Nielsen says, "He sets the vibe right for the brand as he is youthful, fun and enthusiastic."
For someone who has gained popularity amongst youth as well as family audiences alike, courtesy successes like LUKA CHUPPI, SONU KE TITU KI SWEETY and PYAAR KA PUNCHNAMA 2, Kartik Aaryan is picking and choosing his brand endorsements carefully.
"In terms of brands, they are obviously recognizing Kartik Aaryan's value and what he brings to the table. He's picking brands accordingly," says ad-man Rohan Shrestha, who has shot campaigns for Mufti and hummel with Kartik Aaryan, "He already has a mass and class following based on his films, so that adds to his appeal."
With kids rooting for him as well, a prominent announcement around endorsing brands catering to the little ones is on the anvil as well.
Director Pradeep Sarkar, who has a big place in ad world, has the final word; "The best part about Kartik Aaryan is that he is not like other heroes who start believing that they are 'tees maar khan' after delivering only 2-3 hits. He is grounded, and that's what makes him all the more endearing and loveable."