Dull to ordinary start for EK MAIN AUR EKK TU!

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Kareena Kapoor, Imran Khan, rom-com genre, reasonably popular music and Valentine week, and so a good to decent start (especially at ‘A’ centre multiplexes) for the Karan Johar venture was a foregone conclusion, more so due to the by and large positive reviews in the media.

download EK MAIN AUR EKK TU wallpapers
download EK MAIN AUR EKK TU wallpapers

However, despite all the above factors the opening day saw multiplex collections, varying from a best of 50- 60 percent (NCR), to an ordinary 20-25 percent at most other places (Mumbai-Gujarat belt included), came as a surprise.

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The single screens were never expected to fare well and nor did they, as the opening hovered around 10-15 percent. But no need to press the panic button yet as the film can still manage a decent weekend and sail through to the plus side, given the fact that EK MAIN AUR EKK TU has a total release cost of 37 crore (all inclusive), more than half of which is likely to be recovered from non-theatrical rights.

Meanwhile last Friday’s GALI GALI CHOR HAI could not achieve anything significant and ended the week with around 4.50 crore, while the HrithikPriyanka starrer AGNEEPATH netted another 22-24 crore for a two week total of 112-114 crore (to be validated), and is on way to being the first super hit of the year.


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