Ekta Kapoor the head honcho of Balaji Telefilms, has taken up the most controversial film LIPSTICK UNDER MY BURKHA as she will be marketing and promoting the film. Also, the TV Czarina will leave no stone unturned to promote it and buy as many screens as possible so that the masses can watch the film
LIPSTICK UNDER MY BURKHA has been under the constant scanner since the time the makers decided to release the film in India. After winning 11 international awards when CBFC didn’t certify the film it came as a shock for director Alankrita.
Finally, after a long battle with CBFC, the second trailer of the film was released yesterday. During the press conference when Ekta was asked about why she took up this film she said, “As the picture didn’t tore lines, I have heard about the film, it has won 11 awards internationally. When I watched the film I found it stark and true. Doing this film was the most honest conversation I had with myself. Taking this film was like several people staring on my face. Not as a producer but as a woman I decided to take this film.”
Talking about CBFC she added, “I have no issues with CBFC, it’s a society that has such mentality and I have issues with that. The story is about girls and women of all age group who have sexual desires and its normal, you’re owner of your body. It’s based on real life stories and incidents, why a girl has to prove herself a little harder.
There are so many things she has to combat; this lipstick is for society who doesn’t let us come out. It’s about ideology; it’s not about women or men. It’s about the patriarchal society.”
She further went on to add, “I will start lipstick for men which talks about how they made women stand on their own feet, my father supported me. We are told to dress decently, if a guy wears capris to temple its fine, but a girl should have a code of conduct. I have issues with society and not CBFC.”