Emraan Hashmi, who is gearing up for his <i>masala</i> entertainer RAJA NATWARLAL, doesn’t regret being labelled a ‘serial kisser’ of Bollywood. Rather he takes it positively and feels that it is the branding that people can associate to.
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“Well, that is what brands are about. That is how one becomes synonymous and people can label it. You don’t go to McDonalds and eat a pizza or a Pizzeria to eat a burger! So in Emraan Hashmi films you will always have one thing which is the easiest thing for the mind to recall – What is Emraan Hashmi? Emraan Hashmi is kisses! So that’s how the human mind always has got association. Salman Khan removes shirts in the films! It is just that I have set another level,” admits Hashmi.
Though Emraan has been branded as a ‘serial kisser’, he also has a film like SHANGHAI where he didn’t play his cliché character. However, it didn’t change the audience perception for him. Does he regret that his tag affects the film?
“Not really, I don’t crave any need to be called or known anything else. I want people to go to cinema halls and like my work. Kissing is something I have done for ten years and I have done one SHANGHAI so it will obviously not change the perception with one film. This (Serial Kisser) is my main image on-screen which has been labelled over ten years of work and probably 30 films where I have constantly been pecking women,” clarifies Emraan, “So it won’t get erased so soon. I will have to do 30 SHANGHAIs for that and if I do that I don’t think my career will go anywhere because I need commercial success to do SHANGHAI. It has done 1/3rd the business as compared to other films, which is good as it is a small film.”
Interestingly, Emraan’s cousin Alia Bhatt has also been tagged as a ‘serial kisser’, what with the actress locking lips with her co-stars in all her films including STUDENT OF THE YEAR, HIGHWAY, 2 STATES and HUMPTY SHARMA KI DULHANIA.
Ask Emraan about the comparison and he retorts, “The comparison with Alia is done by you (media) guys. I have no voice in it. That is a very smart way of doing things. She is a fantastic actress and has a great career. I don’t think you should always… She has got her own individuality and it will be unfair to say her whatever…”