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|NEIL NITIN MUKESH|
Bejoy Nambiar is super excited about his second outing DAVID. Though his first film SHAITAAN did not see heavy duty promotion, for DAVID Bejoy is planning something innovative. He is chalking out an altogether different promotion campaign for DAVID.
Film promotion is now a whole new ballgame in Bollywood. With the advent of new-age filmmakers with their new-age thinking the marketing & promotion of films these days is witnessing a new change. Lot of filmmakers, these days, instead of going the conventional route prefer something innovative to grab the attention of their audience.
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Likewise, Bejoy is also planning something out-of-the-box for his much touted film DAVID. Instead of doing the conventional unveiling of the first looks and promos of his film Bejoy is opting a new route and targeting a newer medium to reach out to his audience. As his core audience is youth.
Now what would be that innvotive medium is something to be seen. So wait and watch!
DAVID is a novel edgy film which is slated to release in February 2013. It is a story of 3 different Davids in 3 different times.