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Our sources say that Imtiaz will be seen in an ad of an electronic notebook/tablet company. And it was after some hard convincing from photographer friend Atul Kasbekar, the filmmaker agreed to sign on the dotted lines.
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A source informs, ”Imtiaz has signed his first endorsement deal. Earlier too he had been approached for many brands. However he preferred to stay away from this space. Imtiaz has a massive fan following and Atul Kasbekar convinced him that the product in question belongs to his intelligent space. After much deliberation, the director finally agreed.”
Atul Kasbekar, says,”Imtiaz Ali is a huge brand in himself and has grown over the years. We don’t want him to be associated with any product that he wouldn’t himself use or believe in.”