Bollywood actors Jacqueline Fernandez and Kartik Aaryan have been signed on to endorse spirits company's Magic Moments.
While Jacqueline has been chosen for her "fresh and enthusiastic appeal" which is synonymous with the free-spiritedness of the brand, "rising star" Kartik "embodies today's aspiring millennial who wants to live each moment to the fullest", read a statement.
Both the actors are upbeat about the collaboration.
"It is a brand that believes in providing unforgettable experiences. It embodies youthfulness, excitement, zeal, free-spiritedness and inspires its consumers to live each and every moment," Jacqueline said.
Kartik said: "As a brand, it promises everything that a fantastic life should be like – fun, enjoyment, zest and, above all, zing."
They will feature in a new campaign ahead of the festive season.