JAZBAA makers: Not encashing on brand Aishwarya Rai Bachchan for Cannes

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Even as Aishwarya Rai Bachchan’s comeback film JAZBAA is still in the making, the makers attached with the film Essel Vision Productions Ltd, (the creative and production studio of Zee Entertainment Enterprises ZEEL), actor/producer/entrepreneur Sachiin Joshi’s production house Viking Entertainment and Sanjay Gupta’s White Feather Films have announced  the release date of the year’s most anticipated film JAZBAA. The film has been scheduled for 9th October 2015 release.

JAZBAA MOVIE STILLS
JAZBAA MOVIE STILLS

While there is enough time for the film to make it to the theaters, the makers are really racing against time to complete the film as they intend to showcase it at Cannes this year.

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Though we tried contacting Sanjay Gupta (director of the film), he remained unavailable. A close source attached with the release of the film, later confirmed, “Yes the film will hit the screens on the announced date. The first look of the film will be unveiled at Cannes festival this year. We are gearing to prepare the campaign. Further details will be announced shortly”

Also Read – Siddhanth Kapoor: Aishwarya doesn’t have the aura of being ‘The Aishwarya Rai Bachchan’

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However, when we further probed if showcasing the first look at Cannes is strategically done as Aishwarya is regular at the coveted festival, the source added, “Aishwarya is the universal talent. But we are not encashing on her face value or her brand.”

JAZBAA also stars Irrfan Khan, Shabana Azmi, Abhimanyu Singh, Atul Kulkarni and Chandan Roy Sanyal. 

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