The International Advertising Association Leadership Awards (IAA) held at the Grand Hyatt, Mumbai, recently saw Bollywood’s box office queen Katrina Kaif honored as ‘Brand Endorser of the Year’ at the associations first ever award function in India.
Representing many big brands, Katrina Kaif proved to be the rightful owner of the award with an unmatched brand success track record.
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With nominations helmed by a Research Company, the actress was declared Brand Endorser of the Year by the virtue of her huge fan following , screen presence and value she lends to her brands.
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Not too long ago, Katrina Kaif was also voted the most powerful celebrity endorser, in a celebrity-brand association recall study and also ranked the Most Favorite Film Star – Female.
While there’s no doubting Katrina Kaif being a consistent lucky mascot at the box office, she has also gone on to be the front runner on the popularity charts, beating her contemporaries for 2 consecutive years. Katrina Kaif emerged in the Numero Uno position on a esteemed trade magazine’s annual report card – that conducted a detailed study on the collections and territory-wise performance of Bollywood’s leading actors.