India’s first stereoscopic 3D animated feature film KRISHNA AUR KANS has been declared ‘Tax Free’ in Maharashtra, Punjab, Rajasthan, Kerala, Chhattisgarh & West Bengal on the first day of its release itself.
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Further key states like Delhi, Haryana, Karnataka, Gujarat, Andhra Pradesh, Tamil Nadu and Madhya Pradesh are also strongly considering the proposal.
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This dual impact of tax-free status in major territories and the release of the film close to Janmasthami is turning this animation film into a success story. Schools across the states have started doing block bookings of the shows for their students. Even corporate, social groups and clubs in various cities across the country have done block bookings for their employees and members. Religious organizations like ISCKON and various others have their members booking the shows in advance.
The film has voiceovers by Juhi Chawla, Manoj Bajpai, Om Puri, Prachi Save, Anupam Kher, A.K. Hangal, Mukesh Khanna etc. It has seen 1200 artists, including students of BIG AIMS work over this for 5 years. Directed by Vikram Veturi and produced by Reliance Animation, the film has been distributed by Reliance Entertainment.