Watching Balaji and Bejoy Nambiar’s KUKU MATHUR KI JHAND HO GAYI comes with an added incentive now. Audience can well brace up for a special evening ahead, what with the Ekta Kapoor-Bejoy Nambiar film promising a bunch of goodies in a scratch card offer that would come with every ticket bought at the box office.
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There is a small glitch though. Going by the theme of the film, this offer too is expected to result in a ‘jhand’ of sorts for a patron.
Informs our reliable source, “There are no real offers for patrons. In fact their leg would be pulled since the winning prize is nothing but the ticket itself. Once you scratch the card, you get a message – ‘Congratulations, you have won this card! Beware… Aaj Aapki Jhand Ho Sakti Hai!!’”
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In fact the source also ‘leaked’ a sample scratch card that displayed this message. He also confirmed that all cards have been printed in the same fashion.
When contacted, a senior official at Balaji confirmed, albeit hesitantly, that this was indeed the ploy. “See, we have always believed in marketing as per the film’s requirement. If Kuku Mathur can get his ‘jhand’ done at any and every given moment, won’t it be just apt that those watching his antics feel a little bit of his emotion too.”
One looks forward to the kind of emotions that the audience at large demonstrates when this ‘jhand’ happens to them in real life once KUKU MATHUR KI JHAND HO GAYI releases all over on 30th May.