After Releasing the most awaited song Aafat Waapas, the makers of Gully Boy are now ready to launch the April Fool Fest through the Gully Beat App.
Creating a buzz around the April Fool Fest, the makers of Gully Boy have announced the unique initiative wherein they have asked for entries of Karaoke versions of India 91 song from the movie.
Sharing the video, the makers have taken to their social media,
"For all the Delhi Bantais in the house! Recreate your rap versions of India 91 on Gullybeat and stand a chance to be a part of @bira91beer's April Fools Fest! DM us your entries @gullybeatapp. Ready, steady, RAP!"
Earlier, the rappers from the film Siddhant Chaturvedi, Vijay Verma, as well as industry fanatics Ishaan Khatter shared their versions of raps on the Gully Beat app.
The trailblazing app is a symbol of the way in which Indian cinema is embracing new ways of enhancing the film experience beyond the cinema through apps and other new digital media. With celebrity endorsements and over 50,000 installs within its first few weeks, there could be more interactive official apps to tie in with films on their way to follow Gully Beat’s success.
Gully Boy is loosely based on the lives of Naezy and Divine and presents the upliftment of underground rap.
Zoya Akhtar's Gully Boy has introduced the world to the underground rappers promoting the talent of the streets.
The rooted tale of the struggling underground rapper in the slums of Mumbai, Gully Boy chronicles the journey of Murad as he achieves fame through his rapping.
Produced by Ritesh Sidhwani and Farhan Akhtar's Excel Entertainment along with Zoya Akhtar's Tiger Baby, Gully Boy is directed by Zoya Akhtar. The film released in February and has been enjoying a victorious run at the box office.