While the decision on online censorship of digital content on platforms like Netflix, Amazon etc, Netflix India after the phenomenal success of SACRED GAMES and other shows, is upbeat and has aggressive plans ahead.
Netflix chief content officer Ted Sarandos has been quoted by Variety where the head honcho has said that the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased production and possibly a reduced subscription price.
“We have 10 original shows in production right now and six original films coming up for 2019 and more to come,” said Sarandos, speaking as part of a master class delivered at the Mumbai Film Festival.
Netflix’s investment in licensing of Indian content has more than doubled since the service launched in India. “It’s been a very aggressive push into India and a vote of confidence that we can do well here,” Sarandos said.
India is an extremely price-sensitive market. Netflix subscriptions begin at $6.83 per month in India, whereas Amazon Prime Video’s monthly rate is $1.76. Sarandos added.
According to Counterpoint Research, Netflix has about 5 million subscribers in India, compared to Amazon’s 11 million, The OTT market leader, 21st Century Fox’s Hotstar, has more than 75 million.
Upcoming Netflix India originals include SELECTION DAY, LEILA, BARD OF BLOOD, CROCODILE, MIDNIGHT’S CHILDREN, AGAIN, AND BAAHUBALI: BEFORE THE BEGINNING.