Actress Anushka Sharma launched her personal clothing line NUSH. Anushka whose personal style is aesthetic, elegant and relatable, wears a bit of herself in everything that she sports as she believes in ‘what we wear is often a reflection of what we do, feel and believe’. Her signature apparel line, NUSH is a highly exciting and promising clothing line that instills the belief of everyday fashion. For over a year, Anushka has been involved in choosing the styles, colors and fabrics that will be showcased in NUSH.
Speaking about her new venture, Anushka Sharma said “My nature is such, that if I’m choosing to do something, I become completely involved. NUSH, my clothing line is my second entrepreneurial venture after my production banner Clean Slate Films. Now with clothing, I not only had to do something that I really believed in, but also keep in mind that each one of us is unique and have our own dressing styles that suit us. As a young girl, shopping for clothes that suited my sense of fashion under one roof was a struggle. I would end up going to different stores to put together the right casual ensemble. With NUSH, we endeavor to bring fashionable and beautiful clothes that you can wear to work, to college, to an evening do or even just to hang out casually, all under one label. I have personally taken interest in the styles of NUSH, so there’s a bit of myself in all the outfits. NUSH is for every woman who is her own stylist”
In partnership with Suditi Industries Ltd, NUSH will be available at Shoppers Stop in the large format stores, online exclusively on Myntra, and across various shop-in-shop outlets across India.
Now this certainly very exciting news for all Anushka Sharma fans out there. And kudos to you girl for effortlessly multi-tasking with so many things.
However she is not the only actress who owns a clothing line as previously stars like Hrithik Roshan, Sonam Kapoor, Kareena Kapoor Khan, John Abraham, Shilpa Shetty among others have already launched their clothing lines.