The occasion was the launch of the 'Gulabi' song from Yash Raj Banner's latest film SHUDDH DESI ROMANCE starring Parineeti Chopra, Sushant Singh Rajput, and the newcomer Vaani Kapoor. The event was literally painted 'pink' with a treat of 'pink color candy-floss' to sweeten the mouth and everyone who was present there was given over sized pink goggles to impart him/her an all pink vision. Sushant Singh presented the third romantic angle of the triangular love story of the film with great care, love, and affectionate words for her. Parineeti was absent, obviously to keep the focus on Vaani Kapoor, the model turned actress debuting as a Yash Raj actress. Sushant as well as Vaani also wore pink tops to compliment the theme of the event and did a small skit before taking questions from the media.
When asked why is it that the color pink rules the event while the color of romance is red the KAI PO CHE! star said that for him the color of love and romance was pink and the event was themed to respect his point of view. He went on to praise Vaani for her spontaneous and confident performance and hard work. The film is set in the pink city Jaipur, Rajasthan. The theme of the more than two minute long music video is 'Gulabi' with pink turbans, saris, dresses and props that add to the charm and beauty of the pink city.
SHUDDH DESI ROMANCE is directed by Maneesh Sharma (BAND BAAJA BARAAT), produced by Aditya Chopra, and written by Jaideep Sahni. It is scheduled to be released on September 6, 2013, in India and is also selected as a part of the Gala programme of the 2013 Toronto International Film Festival (TIFF).
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)