Bumble, the woman-first social network with almost 50 million users worldwide, debuted #EqualNotLoose, a fully integrated marketing campaign across India that celebrates the empowerment of Indian women and challenges the judgment that too often accompanies their pursuit of independence and achieving their professional and relationship goals. Bumble’s vision is a world free of misogyny, where all relationships are equal. With this campaign, Bumble aims to encourage Indian women to feel liberated from societal judgments that hold them back, so they are free and empowered to make their own choices in love, life, and business.
Priyanka Chopra Jonas, globally iconic actor, entrepreneur and philanthropist, and Bumble partner and investor, stars in the campaign’s TV commercial with a message that champions gender equality and the everyday moments in a modern Indian woman’s life as she makes empowered choices: to be ambitious at work, curious in love, and to live confidently and freely, on her own terms. The commercial will air across India over.
“At the heart and soul of Bumble is a mission to empower women worldwide and we’re so honored to be sharing that message with our users in India in a campaign that stars our dear friend and partner, Priyanka Chopra Jonas,” said Whitney Wolfe Herd, Bumble Founder, and CEO. “To tear down generations-old stigmas, you must first make people aware of the issues and start the conversation, and we’re hoping our collaboration with Priyanka will help do just that.”