Salman Khan was appointed as the brand ambassador of online portal Yatra.com in the year 2012. Besides, he was also the shareholder in the company.
Now, the popular online travel portal has roped in heartthrob Ranbir Kapoor as the brand endorser for the same.
The reason why the makers opted for Ranbir Kapoor is because his films have travel as an integral element to the story and they showcase a destination more than just a location, which is what travel is all about, exploring your inner self and broadening your horizons. Ranbir thus makes a perfect brand ambassador.
Speaking on the partnership, Ranbir Kapoor said, “I am delighted to be associated with Yatra.com which has been a preferred travel partner for millions of Indian customers. I am an avid traveler myself and travel has played an important part in my films.
So a partnership with a travel brand like Yatra was a natural fit for me. I am particularly excited to be a part of this new journey and am looking forward to a long & fulfilling 'Yatra' with the brand.”
We aren’t aware if Salman Khan is still on with the brand or has been replaced. When contacted the agency that handles artists, didn’t comment and said they would revert at the earliest.
However, Salman Khan and Ranbir Kapoor have always shared cold vibes courtesy Katrina Kaif, after her break up with Ranbir, Katrina found films and solace in Salman Khan, while Ranbir Kapoor stepped in Salman Khan’s shoes.