Riteish Deshmukh cannot see SRK’s ten-packs abs in HAPPY NEW YEAR promos

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Why are people commenting on Riteish Deshmukh’s social media timelines about SRK’s HAPPY NEW YEAR promos and how? 

The actor-producer revealed this in one of his interactions at the Social Media Week (SMW), Mumbai, which was held at a suburban hotel. SMW is an annual gathering of social media professionals from across India.

The digital marketing managers, community managers, social media content creators, and apps developers come together to exchange views, share notes, and gain further insight about the fast-expanding scope of SM and how can it be used effectively for brand promotion.

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When asked about what kinds of comments are made on his social media time line, Riteish made a particular mention of the curiosity of his followers and fans about SRK’s 10 pack abs as shown in HAPPY NEW YEAR posters and promos.

His followers would ask him if he had seen the promos and if he really thought SRK had ten packs. He would not know how to respond to those questions yet would tell them that he could count eight of them and may be the other two were lost somewhere in between.

The star ‘abs’ have become a major talking point in the tinsel town after pictures of Salman Khan began doing rounds demonstrating that his abs were photoshopped.

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Now, it’s SRK’s 10-packs abs promos that have come in to question. However, SRK himself had mocked the ‘ABsession’ in one of his press conferences. He had said, “Log ab dekhte hain, hunar nahin. (People look at abs and ignore the talent.)”

(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)

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