That's what everyone kept saying at the music launch of the film RUSH at a suburban Mumbai hotel. The long in making thriller is finally releasing on 24th October 2012, to coincide with Dussehra and Bakri-Id vacations. Apart from Hashmi, the cast includes Aditya Pancholi, Neha Dhupia, Sagarika Ghatge, and Murli Sharma.
Aditya Pancholi was quiet forthright in admitting that the producers and the rest of the film's team is relying heavily on Emraan Hashmi's box office appeal, charisma, and good luck. He has a certain fan following and yet again he is playing a flawed character in the film who has his moral weaknesses but finally redeems himself. Emraan says he picks up these grey roles in his films since they suit his devious looks and a large section of film audiences identify with such characters. He loved watching crime thrillers since childhood that's why he likes doing this kind of cinema as an actor. Emraan also said that he did a bit of research to get to know about the lives of crime reporters as part of his preparation for the role. When asked about the difference between a real crime reporter and his character, he said he gets to do quite a bit of kissing in the film, a privilege real life crime reporters may not enjoy.
The music of the film is tailored to the screen persona of its hero Emraan Hashmi, and almost sounds like a rehash of soulful melodies from his past films like GANGSTER and the rest. There are a few peppy party numbers as well in the album marketed by T-series. It has six original songs composed by Pritam and sung by various artists including Shaan, Rizwan-Muazzam, Jazzy B, Hard Kaur, Anupam Amod, Tulsi Kumar, and Javed Bashir. The seventh track is a version of 'Chup Chup Ke', one of the original six songs.
The film was delayed because of the death of its director Shamin Desai and has been finally completed by Priyanka Desai. Produced by Percept Picture Company, it's the story of a crime reporter and an ambitious talk show host Sam Grover (Emraan Hashmi), a risk taker by nature, who gets drawn into a spiral of crime and violence and turns a criminal himself. It's a Bollywood take on crime reporting and the perils of the job.
(Rajesh Kumar Singh is Editorial Consultant for Festivals and Markets for BollywoodTrade.com. He is a filmmaker, critic and market analyst)