Parle Agro, the largest Indian beverage company, today, announced the launch of a new summer campaign for its fastest growing brand, Appy Fizz. The new campaign urges consumers to #FeelTheFizz by rising up and following their passion.
Conceptualized by Parle Agro’s creative partner, Sagmesiter & Walsh, the 360 campaign will speak out to the young consumers, encouraging them to unleash their true potential and #RiseUp while achieving their goals in life.
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Sharing his thoughts on the continued association, Salman Khan said, “The new campaign is as exciting as the brand Appy Fizz. It resonates my belief of rising up in life like the bubbles in Appy Fizz. I am sure my fans will love this new campaign as much as the previous one.”
Speaking on the campaign, Jessica Walsh, Partner at Sagmeister & Walsh said, “For Appy Fizz, we have always maintained the intriguing communication strategy, connecting with consumers across the country. Both the brand ambassadors have good screen presence and seamlessly blends with Appy Fizz’s bold and edgy persona.”
Salman Khan will be featuring on all brand mediums including Television, Print, Digital and OOH; while Jr. NTR will be seen on all print and OOH communications in South India.