Breaking grounds in the digital space has become customary for Bollywood films today. Salman Khan's films are no different. His upcoming film RACE 3 is going digital and using the digital space to the hilt.
From the varied plot twists to onset masti, social media has been abuzz with constant banter and conversations about the film. The makers have totally packed a punch with a new and innovative way of showcasing the trailer to the die-hard fans!
The event which is to take a place in a suburb and in the presence of the entire star cast will be covered live in a 360 degree format. The coverage will be streamed online simultaneously on social media platforms. This is the first time any Bollywood film has attempted such a feat!
“Salman Khan’s fan frenzy is unparalleled. Taking this love and affection further, we wanted every fan to experience the trailer of Race 3, especially those who cannot be physically present. We wanted to do something different for the fans this time and it starts with this unique visual experience” said a spokesperson.