Setting a mark for its innovative and unique marketing approach, the makers of JAB HARRY MET SEJAL have introduced the characters of the film in the most unusual ways. Giving further insight into Shah Rukh Khan’s character ‘Harry’, the marketers have introduced one of the most interactive chatbots on Facebook for fans to engage with the lead character on the digital medium.
This activity makes them the first Indian film to have a chatbot with an immersive experience using multiple conversation pieces. Apart from generic conversations, the chatbot will also give users an opportunity to create their custom posters, participate in a travel based personality quiz, get access to videos and win merchandise. Fans can interact with this chatbot on the Red Chillies Entertainment's Facebook page. The tech innovation of the chatbot has been planned to keep in mind Shah Rukh Khan’s character who is a tour guide in the upcoming release JAB HARRY MET SEJAL. This will help the fans understand his character alongside the various promotional activities. Known to stand out for its innovative marketing skills, the chatbot activity is another step forward for Red Chillies Entertainment in the game of keeping up the interaction with their digital audience on a daily and one-on-one basis.
Produced by Red Chillies Entertainment, the film is slated to release on the 4th of August, 2017.
Here's what Harry has to say about the chatbot