Bollywood actors exactly know how to make the best out of a particular situation. They believe in hitting the iron when it is hot! One such case is that of actors Aamir Khan and Shah Rukh Khan.
|HAPPY NEW YEAR and PK|
While Aamir is gearing up for his next film PK, which releases in December, Shah Rukh Khan is gung ho about HAPPY NEW YEAR.
Interestingly, though Shah Rukh is working day and night to promote his film and is on an interview giving spree, the actor has ignored a good chunk of digital media. Rather, SRK has given more preference to the traditional media.
On the other hand, Aamir has exercised his marketing techniques and released the 4th poster of PK featuring Anushka Sharma in it exclusively with the digital media.
Well, it seems Aamir truly knows the power of digital and wants to stay ahead of all!