There may be many entertainers in Bollywood but no one can beat our marketing genius superstar Shah Rukh Khan! That doing extensive promotions is the order of the day is we all know but how you do it is what matters and none but only Bollywood badshah knows it well! For his upcoming release HAPPY NEW YEAR, which stars Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani, Vivaan Shah and directed by Farah Khan, the superstar went full throttle to promote his film.
Besides doing the regular stuff like appearing on KBC or going to ‘Comedy Nights With Kapil’ show or big press conferences or mega music launch event, SRK went a step ahead to make HAPPY NEW YEAR larger-than-life! Let’s take a look at how the marketing wizard, that Shah Rukh is, grabbed the eyeballs!
Slam! The Tour: Even before the first trailer or teaser of the film released, the buzz around the ‘Slam Tour’ was created. SRK beforehand launched ‘Slam Tour’ and established that the film will go far. HNY team toured several cities of US and UK and created huge hungama around!
HAPPY NEW YEAR trailer launch on messaging app: It was first of its kind strategy to launch the first trailer of the movie on a messaging app. It is believed that SRK was pioneer in using the app for its film promotion.
Visited Twitter & Google Headquarters: It is being said that HNY is the first Indian film cast to visit the very popular Twitter & Google Headquarters in San Jose, USA.
Launch of Dance reality show on TV: Where the makers or the actors of a film head to various reality shows for promotions, Shahrukh launched an entire dance-based reality TV show ‘Dil Se Naachein Indiawaale’to create noise around his film HAPPY NEW YEAR. The title and the theme of the show is derived from the film’s track ‘Indiawaale’
SON ABRAM KHAN
AbRam’s first photo and cameo in HAPPY NEW YEAR: All this while Shah Rukh hid his third son AbRam from paparazzi. He recently not only gave a glimpse of AbRam by posting a pic on social media, but also circulated the news across that his son AbRam and wife Gauri Khan are making cameos in the film.