Ok, so enough has been said about PHATA POSTER NIKHLA HERO and considering the fact that it is time to move on, one can well expect that Shahid Kapoor too has done the same, and rightly so. His R**** RAJKUMAR isn't too far away and considering the fact that it is a biggie which would require everyone's time, attention, energy, investment and focus, rest assured there would be a renewed enthusiasm on display as the film gears up for release.
R RAJKUMAR is as big as it gets and especially for Shahid, it is the largest set up that he has been a part of. When you have a director (Prabhudheva) with two huge successes (WANTED, ROWDY RATHORE) and one moderate running affair (RAMAIYA VASTAVAIYA) as well, it doesn't get cleaner than this. Moreover, unlike PHATA POSTER NIKHLA HERO which served quite a few emotions on the platter as well when the film was perceived to be an out and out action comedy, R RAJKUMAR is as unpretentious as it gets. It is designed as an out and out entertainer which is quite unabashed,' informs a source.
No wonder, the idea is to have the First Look of the film communicate 'exactly' what the film is all about.
'Exactly,' an insider adds, 'In fact the entire creative team along with producers Sunil Lulla and Viki Rajani have looked at every frame of the First Look quite minutely to make a humungous first impression. The idea is to create a 'dhamaka' in the very first strike and divert audience attention toward what Shahid Kapoor and Sonakshi Sinha have to offer in their latest offering while moving on from what they did in their last few ventures.'
Here is hoping that there is indeed a 'dhamaka' in the offering.