T-Series to hit one billion video views on YouTube

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T-Series, yet again adds another feather to its cap of achievements. T-Series has crossed an overwhelming one billion video views for their official YouTube channel.


T-Series has become the latest Indian entertainment entity to cross the coveted one billion video views on YouTube in a short span of just over 2 years with over 2.3 million subscribers. Just recently during the first week of February 2013, T-Series’ channel reached over one million subscribers and continued to rise, hitting the two-million subscriber mark within the following 15 weeks, and now crossing over one billion video views on its main channel.

Bhushan Kumar, CMD said, ”I would like to dedicate this success to all our fans all over the world who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide.”

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Commenting on the milestone achieved, Anthony Zameczkowski, Head of Music Partnerships, YouTube APAC, said, ”The Internet is the global distribution channel of the future and T-Series’ recent momentum is a great example of how music labels are using YouTube to innovate online and find new audiences around the world.”

Neeraj Kalyan, President T-Series added, ”Great camaraderie with YouTube team and passionate perseverance coupled with creative innovation of T-Series digital team has been the winning mantra for us and will always remain at the core of this success. The past two years of our association with YouTube have been a great learning experience and we hope to achieve many more such first at T-Series. The proliferation of smart devices and growth in internet penetration, coupled with ever increasing popularity of Bollywood is adding momentum and traction is improving with each passing month. The growth acceleration in subscribers and video views is really encouraging for the industry and Video Search platforms will surely see further growth in the months to come.”

T-Series official YouTube channel offers a wide choice of content to its discerning fans ranging from Bollywood song videos, Audio juke boxes, Lyrical Videos, Bollywood Twisters, behind the scenes, making of films / songs / videos etc and has been consistently building up a strong community on social networking sites.

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