Eros International PLC (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting edge digital over-the-top (OTT) South Asian entertainment platform will premiere this year’s hit movies – MANMARZIYAAN and HAPPY PHIRR BHAAG JAYEGI on December 12, before their satellite telecast.
The critically acclaimed MANMARZIYAAN, a love triangle, directed by Anurag Kashyap featuring Abhishek Bachchan, Tapsee Pannu and Vicky Kaushal garnered appreciation on its theatrical release in September. The love triangle revolves between a spirited young woman, her delusional boyfriend and a restrained fiancé. The digital premiere will be the uncensored version of the movie, which will include the deleted scenes during its theatrical release. Happy Phirr Bhag Jayegi, is the sequel to hit romantic comedy Happy Bhag Jayegi starring Sonakshi Sinha, Jimmy Sheirgill, Diana Penty, Aparshakti Khurana and Ali Fazal. Directed by Mudassar Aziz, HAPPY PHIRR BHAAG JAYEGI is a comedy of errors set to tickle audiences’ funny bone.
Speaking about the digital premiere of both the films, Rishika Lulla Singh, CEO, Eros Digital said, “We continue to ramp up our service catering to the shifting content consumption patterns and this includes premiering movies on Eros Now before their television release. Riding on the larger digital viewship, we began this trend earlier on in 2015 with the digital-before-satellite premiere of Tanu Weds Manu Returns. Bringing two major releases like MANMARZIYAAN and HAPPY PHIRR BHAAG JAYEGI on the digital platform first reiterates Eros Now’s position as the undisputed leader in the movie category”.
Eros Now has a massive library of more than 11,000 films, original shows and music videos. One can binge-watch a varied offering of Indian movies from classics like RAM AUR SHYAM, HAATHI MERE SAATHI, KATI PATANG to blockbusters like DEVDAS, BAJIRAO MASTANI, BAJRANGI BHAIJAAN and many more, exclusively on Eros Now.