Vidya Balan starrer HAMARI ADHURI KAHANI is all set to release next Friday, and the makers have adopted a unique marketing strategy to promote their film. Where promoting films on reality shows is a popular trend, HAMARI ADHURI KAHANI is going otherwise. The film will not be promoted on reality shows. Vidya, while promoting HAK on a ‘fictional’ TV show revealed the reason behind it.
She said, “We are integrating with famous fictional TV shows and not promoting the film on reality shows at all. We are welcoming TV audiences to the theatres with fictional TV show sort of integrations.”
“We are not promoting HAMARI ADHURI KAHANI the way we have promoted my previous films because we feel we cannot hard sell this movie. We can’t go to people and ask them to watch this movie. The film has a different feel to it,” added Vidya.
Directed by Mohit Suri, HAMARI ADHURI KAHANI also stars Emraan Hashmi & Rajkummar Rao in lead roles.