Following the success of OTT market in India ace filmmaker Vikram Bhatt is all set to launch his own video on demand app and his production house 'Loneranger' will produce content for this mobile platform.
LONERANGER Productions Pvt. Ltd was established in 2016 to venture into the digital space and instantly gained success because of the popular series produced under the banner such as Gehraiyaan, Maya, Twisted. The production house since its establishment has produced web content and films for digital space, via YouTube and also outsourced content for the Viu application.
In January 2017, VB on the Web, a YouTube platform to showcase the content was commenced and found instant success amongst the audiences with the shows, which were released on the platform.
Now taking their digital endeavors further Vikram Bhatt is all set to launch his own ‘VB-Theatre on the web’ app on 27th January 2018 that also marks his birthday. With this development, the production arm is now geared up to further their imprints in the digital world with the launch of an OTT platform. The app will witness the launch with an original series ‘Untouchables’, which is already in production. This show 'Untouchables', directed by Krishna Bhatt and starring Vikram Bhatt himself, will premiere on the OTT platform and shall be followed by 'Twisted 2' directed by Anupam Saroj Santosh, stars Nia Sharma in this sequel too.
Speaking about this new move Vikram Bhatt shared, ''The move to digital space happened when I realized that everything was moving onto digital. Music was the first thing to move online, then came books and we've seen big chain of book shops being wiped out and then even retail went online in a major way. So it was only a matter of time before Cinemas went online. Now when Cinema and entertainment has gone online, one has started seeing apps which are subscription based apps where you subscribe monthly and you get your dose of shows. However the app we are launching is a very different concept. It’s actually a multiplex on your phone. So when you download the app, you don't have to subscribe, you get various shows and each and every show has a ticket price of its own, very much like a multiplex theatre. So you can watch the show that you want and only pay for that show making it more accessible.”