When SRK, Virat Kohli influenced ‘MC Sher’ Siddhant Chatuvedi

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Actor Siddhant Chaturvedi, who has been signed up as brand ambassador of a men's grooming range, feels celebrity faces truly influence consumers to buy products. Being a fanboy of Bollywood superstar Shah Rukh Khan and Indian cricket captain Virat Kohli, Siddhant says he also did the same in his years of growing up.

"Being a Shah Rukh Khan fan, as a kid, I would go for anything that SRK endorsed. If I saw an ad on TV, I would ask if I could get that (product)," Siddhant told IANS.

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On Virat, he added: "Being a huge cricket fan, I felt anything that Virat does, I have to do!"

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Now that the actor has become the face of a men's grooming brand, the subject of his signature style naturally came up. "I believe in finding my own comfort. Those days when everyone found growing beard cool, I wasn't doing it only because everyone was doing it. I grew a stubble. Holding on to my signature style that defines my personality is important to me rather than following a trend. I am an actor. So, most of the time I am portraying someone on-screen who I am not. If I have to be someone else off camera too, where will I show the real me?" he chuckled with a wink.

Is grooming as important for men as women? "It is important to be well-groomed, especially when you are going out for a date, a professional meeting or attending an occasion. Personally, I am lazy by nature to groom myself every day, but I am an actor and I am in showbiz. That is why I prepare myself to get used to the practice of being presentable at all times," he replied.

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Being signed up to sell products, they say, is the first sign that you've arrived as a star. Siddhant is clearly excited selling the grooming range, Ustraa.

"Who would have thought that one day I would become the face of a brand!" he gushed. [By Arundhuti Banerjee]

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