Atmospheric horror PARI starring Anushka Sharma is already a success story. Find out how.
Produced by Anushka and Karnesh Sharma’s production banner, Clean Slate Films in association with KriArj Entertainment, PARI, is well on its way to turning profitable as the film comes to release this Friday.
Made at a budget of 10 crores with an additional P&A (print and advertising) of 8 crores, the total cost of PARI is 18 crores. So far, the film has already earned 10 crores from the sale of its satellite, music, digital & others ancillary rights.
With just 8 crores to recover from the box office, PARI is safe even before its release and looking at the buzz created with its promotions – the teasers and trailers, it seems the project will sail through and with the added benefit of releasing on a holiday weekend – Holi, PARI is set to write its success story.
After TOILET : EK PREM KATHA and PAD MAN KriArj Entertainment has taken a shift from issue based social dramas to horror in PARI. Says Prernaa Arora, “We’ve enjoyed working with the team at Clean Slate Films on PARI, for they maintain a balanced approach towards spends and production. Both Anushka and Karnesh are a delight to work with. KriArj will continue to make such films that hold potential to engage audiences.”
Adds Karnesh Sharma, “At Clean Slate, we emphasize on telling an engaging story within realistic costs without compromising with the audience experience in any way. So far, all our films have been profitable. We believe in cost control that benefits everyone involved in our projects."
The recovery of the COP (Cost of Production) for the film reflects smart thinking on the part of these new age film producers who believe in making good films for audiences in reasonable budgets.
Directed by Prosit Roy, PARI : NOT A FAIRYTALE is an Indian atmospheric starring Anushka Sharma in lead along with Parambrata Chatterjee, Ritabhari Chakraborty, Rajat Kapoor and Mansi Multani. The movie is slated to release on 2 March 2018.