Why Arjun-Shraddha’s HALF GIRLFRIEND may be the next success!

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With the BAAHUBALI2 – THE CONCLUSION (Hindi) wave still on, despite having crossed 300 crore (BB2 is likely to exterminate this Friday's releases too!), to break the monotony, let us talk about, the next probable success that the Hindi film industry has on hand.

It’s none other than the Arjun Kapoor and Shraddha Kapoor starrer, HALF GIRLFRIEND. Reasons are aplenty!

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First and foremost, the music of the film is chart-busting and is gaining immense popularity, especially amongst the youth, the target audience.

Hit music in romantic films has always ensured a good initial and in the case of the Mohit Suri directed film, it is no different seeing the rage that the songs are becoming.

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Producer Ekta Kapoor is also promoting HALF GIRLFRIEND in a big way and helping the cause are the teasers and promos (as also the official trailer) that have garnered all round appreciation.

Moreover, the film is based on Chetan Bhagat’s bestselling novel HALF GIRLFRIEND and that is reason enough that the youth (especially multiplex thronging Gen X) will wholeheartedly embrace the film as they have done in the past with films based on Chetan Bhagat’s novels like 3 IDIOTS, KAI PO CHE, 2 STATES.

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