A general assumption in Bollywood is that films that release in January are not blockbuster hits. But, NO ONE KILLED JESSICA came in with a bang in January 2011 and broke the conventional January curse. The Rani Mukerji and Vidya Balan film, which had no male superstar, grossed nearly Rs. 30.220 crore.
Now the Abbas – Mastan film PLAYERS, which is an official remake of THE ITALIAN JOB, is releasing on January 6, 2012. Stupendous action stunts, glamorous scenes and more importantly the Abbas – Mastan style thriller stand as the ultra selling points of the film. Moreover, the promotional events have also created a certain amount of buzz.
The multi-starrer film which casts Abhishek Bachchan, Sonam Kapoor, Neil Nitin Mukesh and Bipasha Basu is expected to mint
While the content of the film will decide its fate through word-of- mouth publicity, it is also important for all films to enlighten people with the concept of the movie through its theatrical trailers, promos or making videos. And PLAYERS did it rightly.
Check out this breathtaking making video of stunts performed by Abhishek Bachchan and Neil Nitin Mukesh.
Bipasha Basu's sizzling walk in a beach in a red bikini avatar enthralled many.
Sonam Kapoor showing her middle-finger in the film PLAYERS became controversy. And no need to say, controversies get stuck in people's mind and contributes to films' mileage.
In today's time promotional events are as important as the film's content.
John Key, the Prime Minister of New Zealand visited India and took out some time to meet the PLAYERS team. He expressed his contentment as parts of film were shot in New Zealand.
The music launch of the film was also a grand affair.
Bipasha Basu promoted her film at Cinemaz in Kolkata.
Abhishek Bachchan and Sonam Kapoor even competed against each other as they played bowling at a mall in Delhi.
More recently, the star-cast even performed an action stunt inside a metro train in the capital city.