The entertainment industry is witnessing a huge change in its very character, be it the genre of content, being experimental or be it casting. All that was a defined earlier as a set pattern or a norm seems shattered filmmakers are gaining ground in breaking the shackles and trying something different.
Talking of filmmakers, and with the upcoming family entertainment JugJugg Jeeyo, it appears Dharma Productions tend to be the flag bearers. Dharma Productions saw success in releasing content on OTT early on. Not just that, even filmmaker Karan Johar has been venturing into directing shorts like Lust Stories, Ghost Stories being the latest. Not just that but Dharma has been open in supporting influencers by casting them.
JugJugg Jeeyo will see YouTuber Prajakta Koli cast in an important character along the ensemble of Varun Dhawan, Kiara Advani, Anil Kapoor, Neetu Kapoor and Maniesh Paul. Prior to this influencer Kusha Kapila was cast in the segment directed by Karan Johar in the Ghost Stories anthology. Not to forget that Harsh Beniwal was part of the very popular ‘Student of The Year 2’. And the upcoming Dharma Productions’ next after JugJugg Jeeyo, Govinda Naam Mera, will see standup comedian and YouTuber Viraj Gehlani.
It appears that Dharma Productions is keen in giving platform to the talents from the digital space and also nurture them. With talents like Harsh Beniwal, Kusha Kapila, Prajakta Koli, Viraj Gehlani, to name a few, its time for other such talents to up their game. One wonders who would be cast in a Dharma Production.
Well, for the time being, let us catch up with Prajakta Koli in Dharma’s next release JugJugg Jeeyo starring Anil Kapoor, Neetu Singh, Varun Dhawan, Kiara Advani and Maniesh Paul. Produced by Hiroo Yash Johar, Karan Johar and Apoorva Mehta, and directed by Raj Mehta JugJugg Jeeyo to release in theatres from 24th June, 2022.