The most awaited movie of the year, Aamir Khan starrer DHOOM 3 will be launching their trailer today at IMAX PVR (Phoenix Mall). DHOOM is the first IMAX format film in Bollywood and there has been a lot of hype around the trailer launch.
So, obviously there's a huge murmur and enquires around the trailer. This could be stemming from the marketing/merchandise tie-ups DHOOM 3 is involved in or word of mouth spread by the staff or other teams working to put together today's event.
It is a huge scale event and when the exhibitor of the theatre received umpteenth enquires, they immediately flagged it off to YRF and requested to enhance security from their end, on the day of the trailer launch.
Thus, the YRF team did two through recces to ensure all the security details are spelled out. Even while testing the trailer at the theatre, to ensure there is no technical glitch they requested the exhibitors to station only minimum crew.
There is a sense of secrecy which the makers have maintained. No one seems to know what the film is about and there are umpteenth rumours floating.
In fact, when the final cut of the trailer was ready one of the crew members personally flew down to Delhi to show it to Aamir Khan. In these techno-savvy times, usually one can transfer the trailer via internet… However, to ensure there is no leak and guard the secret, a person was specially deputed to personally go and show the trailer.
In DHOOM 3, Aamir Khan for the first time will be seen playing a negative character. Also starring Katrina Kaif, Abhishek Bachchan and Uday chopra, DHOOM 3 is slated to release on 20th December 2013.