Bollywood's leading director, Vikram Bhatt and ASA, a corporate dealing in steel and safety match industry, announced a joint venture on May 18, 2007. The path-breaking tie up will involve an investment of Rs. 100 crores to produce cutting edge Entertainment Content roping in all new fresh talents and make concept oriented meaningful cinema.
Together ASA & Vikram Bhatt will create & produce concept oriented feature films under the newly formed joint venture company, ASA Films. ASA will provide its management expertise in operating the joint venture company besides utilizing the JV Company to line produce its feature film productions. Vikram Bhatt will execute and complete the production of the feature films under his directorial capabilities. The joint venture will identify scripts & produce feature films that will be either exclusively be directed by Vikram Bhatt or will be directed by various talented directors like Deepak Tijori, Manoj Tyagi, Girish Dhamija.
The forthright Vikram Bhatt said, 'We are confident that this association would grow from strength to strength and reach its goal of offering the finest in entertainment to the Indian audiences. I am delighted to share my experience with ASA and am confident that this joint venture will create path-breaking cinema.'
Speaking on this occasion, Surendra Sharma, MD, ASA said, 'The joint venture is a milestone in ASA's history. Vikram Bhatt has established himself as one of India's most talented directors. His style of filmmaking stands testimony to the fact that Vikram Bhatt's brand of cinema epitomizes the realities of an average Indian's life. ASA is proud to share a part of our destiny with Vikram Bhatt.'