Deepika sports her brands festive collection with a contemporary spin
All About You, by Deepika Padukone, have launched their AW -18 collections. The best of collection will be showcased in a campaign that features a 30-second film that stars Deepika Padukone herself.
The Autumn Winter Collection has a festive feel to it. It caters to women whose style sensibilities are an amalgamation of both western and Indian wear, with a range that caters to all important occasions in a woman's life. Mood play is an important theme of the collection as the designs and colors cater to whatever one's mood is, hence making it a brand that offers something for everyone.
The spirit of the brand is to celebrate the modern Indian woman of today who is comfortable in her own skin and does not shy away from embracing her femininity. The brand language is elegant and feminine, the color palette is muted and subtle.
The winter wear collection also ranges from light to heavier clothing. All About You is one of the few brands that offer a whole range of apparel in Indian and Western wear, with a touch of contemporary and rare designs and cuts.
The Indian wear collection has traditional prints and motifs, with a touch of contemporary designs and techniques. The color palette ranges from signature pastel colors to some beautiful mustard and blush pieces which the brand is known for.