Starting November, 2007, MiD DAY readers will have even more to look forward to in their daily dose of India?s leading afternooner, as MiD DAY?s Photo Casebook column will feature actors from none other than Anupam Kher?s renowned acting school and talent company - ACTOR PREPARES. What makes this even more special is that the series is monitored by none other than the star himself.
Says Shishir Joshi, Group Editorial Director, MiD DAY Multimedia, ?MiD DAY has always been committed to providing news in an entertaining way. Our research shows, that MiD DAY?s target reader, the busy urban professional, prefers lots of visuals accompanying news features. The popularity of the Photo Casebook is illustrative of this preference.?
?We are delighted to tie up with ACTOR PREPARES and have a star of Anupam Kher?s calibre directing this effort, and ensuring high quality stories to the reader?, he added.
Anupam Kher adds, ?As an actor, I am happy to have the opportunity to mentor and pass on my knowledge of this field to future generations. ACTOR PREPARES provides the perfect platform for students in this field to receive guidance from industry experts as well as being introduced to the many opportunities that are available. My Talent Company is an extension of Actor Prepares as it provides a meeting ground for people who have the requisite skills and for companies in search of those skills.?
?We are delighted to work with MiD DAY as it provides the perfect venue for us to showcase the excellent talent that is honed and nurtured at our school? he adds.