Maybe it was inevitable. Almost every major English channel in the country is now telecast in national language Hindi.
Channels like Discovery and Cartoon Network have greatly benefited after starting their Hindi broadcasts.
And from Monday, AXN too has introduced a dual feed in Hindi and English from 8 p.m.-9 p.m. Monday to Friday.
Premiering with the hugely popular "Ripley's Believe It or Not", this initiative will gradually be expanded to include some of the channel's highest rated shows.