Bidding for OM SHANTI OM touches 55 crores?

S Abid By S Abid | 08 May 2007 00:00:00 IST

View Star Gold Organized While most Shah Rukh Khan starrers get sold for a huge amount, the prices being offered for his home banner venture OM SHANTI OM seem to be creating a new record.

If the buzz in the distribution circles is to be believed, the Shah Rukh Khan starrer, being directed by Farah Khan, has been offered close to 55 crores. The whopping price is for the worldwide distribution along with satellite, audio and home video rights, for 10 years. It is a three way competition between a top production and distribution house, the North India distributors of the recent hit NAMASTEY LONDON, Studio 18 and a leading satellite channel.

For those who may not know, the previous record for all the above mentioned rights stands in the name of Nikhil Advani's multistarrer SALAAM-E-ISHQ and the amount on that occasion was about 45 crores.

If the deal goes through, the 15 crore OM SHANTI OM will not only set a new record but in the bargain producer Shah Rukh Khan will make a cool table profit of 40 crores!