The tussle between distributors and exhibitioners (mainly the multiplexes) has been an almost regular happening during last one year. DHOOM 2, KABUL
EXPRESS, LAGE RAHO MUNNABHAI, HAT TRICK and many more films have come into news due to the delay or no release of the films at the multiplexes due to revenue sharing disagreements.
Now even relatively smaller films have become victims of this battle as BIG BROTHER is the latest to join the list. The film is finally releasing today across the country but the saddening part is that it would only be arriving at the single screens.
"That's true, there have been issues due to which the film won't be coming on the multiplexes", confirms Guddu Dhanoa, producer and director of this Sunny Deol
starrer. But does it really impact the film's market much considering the fact that Sunny has been traditionally a single screen drawer? "I am quite positive that the film would do bumper business at the single screens as Sunny is still a formidable name", says Dhanoa, "But one must not forget that the theme, subject and storyline of the film is such that it would have got an audience for itself even at the multiplexes."
He adds, "At the end of the day my film has Sunny, Priyanka and Danny and they have as much star power amongst themselves to get multiplex audience excited in the film as would be the case with the single screen audience."
So does the multiplex hassle disappoint him? "It is disappointing but then my distributors are quite positive about the film getting a very good response which would mean moolah flowing in and making BIG BROTHER a hit. Also, one must not forget that one of the biggest blockbusters in recent times, VIVAH, did well at multiplexes but has been doing better at single screens across the country where it is running well even after 20 weeks. In fact it is the single screen audience that has been patronizing the film for so many weeks, which only makes me believe that BIG BROTHER has similar potential to be a success too."