BIG 92.7 FM, announces its exclusive Radio partnership with BIG Music for their latest high-paced action flick CASH starring Ajay Devgan, Suniel Shetty, Ritesh Deshmukh, Zayed Khan, Dia Mirza, Esha Deol & Shamita Shetty directed by Anubhav Sinha of the DUS fame. June 28th will see the exclusive premiere of the music album on BIG 92.7 FM's Breakfast show ? the BIG Chai, with jocks Archana Jani and Vrajesh Hirjee and interviews with the cast & crew and the music directors. This will be followed by a play out of each song from the album exclusively for 7-10 days across all BIG 92.7 FM Stations, nationally.
BIG 92.7 FM has exhaustive plans for the music premiere and movie promotion in order to create unprecedented buzz around the movie and will be generating the biggest bang for the buck! The Station began with a 6-day build up of the music of CASH through teasers and countdown spots prior to the premiere of the music album. Music director's of the movie will be taking listeners through the process of the making of the songs, interviews of singers on their experiences along with contests on-air offering autographed CD's of the film's music etc.
There will be Studio visits by stars of CASH on the Breakfast Show talking extensively about the stunts & action of the film and their experiences while shooting them. BIG 92.7 FM listeners will also get lucky during the meet & greet with the stars hosted by the Station.
Listeners will also get to meet 'Cash-to Mukherjee' ? the comic on-air character, synonymous with the film, who will chat with the stars of the film and share some candid conversations on their investment funds, tips for listeners on 'How to make more Cash', confessions by listeners on any act of robbery that they would have done in their lives (in line with the theme of the movie).
The year's most anticipated action blockbuster will be released worldwide by Adlabs Films Ltd. The music of CASH which is released by BIG Music as their first Bollywood release has been scored by none other than the very talented contemporary musical duo of Vishal-Shekhar who has earlier given chartbuster hits in DUS like ?Dus Bahane? etc. Adlabs Films Ltd has very successfully entered into the domestic distribution business with films like Guru, Black Friday, Bheja Fry and more recently Spider Man-3.
Speaking on the occasion, Mr. Anand Chakravarthy ? National Marketing Head, BIG 92.7 FM, "We select the films that we associate with, very carefully and ensure we put together interesting and innovative contents around the film's theme. It is our endeavor to offer our listeners wholesome entertainment that is of interest and relevance to them. Our innovative campaigns, high interactivity and interesting contests centered on CASH, are sure to ensure high listener involvement."
Mr. Kulmeet Makkar, Chief Executive officer of BIG Music added, "CASH is the first Mainstream Bollywood release on Reliance ADAG's new Music and Home video division under the brand name of Big Music & Home Entertainment. We are thrilled with the music created by this successful team of "Anubhav Sinha & Vishal Shekhar" who successfully delivered a Musical Blockbuster DUS last year. The initial response from trade & our partners on our CASH campaign so far is very encouraging and we are sure the music of CASH will live up to the expectations of Bollywood music lovers across the globe. We are also extremely delighted with the support planned for us on CASH by BIG FM in the weeks to come.