With the CHAK DE INDIA fervor rising among the patrons, CINEMAX took the zeal to a higher level by honouring the biggies of the national sport - Hockey! Coach Negi, on whose life the movie is based on, and the entire girl gang in the movie, stepped in to add the glamour at the opening of their movie CHAK DE INDIA.
The dazzling property of CINEMAX was bustling with activity and excitement as the girls interacted with the overflowing parade of fans! With the movie releasing across India, the girls were eager get the first hand reviews of their film! Surrounded with enthusiastic fans Coach Negi looked overwhelmed with the honour bestowed upon him! He assured the patrons that he could completely identify with the role portrayed by Coach Kabir Khan. He was seen getting emotional with the incredible response the movie was getting!
Speaking on the occasion, Mr. Devang Sampat, Vice President, Marketing & Programming, CINEMAX, said, 'CHAK DE INDIA is definitely one of the biggest films of the year and Cinemax is glad to promote the blockbuster movie. Being in tune with our patron's desires, we knew that they craved to meet a few personalities who were involved in the sport. So we thought of initiating this star visit with Coach Negi, the 'Guru' of Hockey and the lead players in the film. We are confident that this gesture will be well appreciated and cherished by our patrons.'