On World Toilet Day, Roca and We Are Water Foundation India released a powerful film #CleanYourHeart, bringing one of the most prominent issues faced by millions of domestic helps every day, i.e. ‘Access to Toilet’. The short digital film addresses the stigma that many domestic helps in India continue to face i.e. the lack of access to household toilets in households/families they work for. Even the most progressive Indian households are hypocritical when it comes to the domestic helps using their toilets creating an environment of unequality & unjust in the household.
Commenting on the initiative Ms. Mayuri Saikia, Marketing Head, Roca Bathroom Products Pvt. Ltd. says “India as a country has made significant progress on all fronts, however, we as a society are still struggling to get rid of some old age taboos such as untouchability, unequality & unjust treatment towards the underprivileged section of the society. One of such cultural barrier is the prevalent mindset and practice among Indian families for not letting their domestic help use their family toilets. The irony of the situation is that despite the availability of a toilet, most domestic help (mostly women) are discouraged from using them; while they are ones doing all the household chores including cooking, washing clothes, looking after the kids, etc. On this World Toilet Day, Roca along with the We are Water Foundation pledges to sensitize Indian households and stress on their responsibility towards their domestic help through our latest campaign #CleanYourHeart. We hope to drive the much necessary behavioral change towards their domestic help and their right to good working conditions.”
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