Crew behind the camera to grab poster space

In a coup of sorts in the Indian film industry, colourful film posters will now display crewmembers behind the camera, courtesy director Jayram.

High on confidence after the success of his "4 the People" with a group of newcomers, Jayram has posed for the posters of his forthcoming film "Rain, Rain, Come Again".

Splashed along with him is music director Jassie Gift, who made an A.R. Rahman-ish debut with "Lajjavathiye", the song from "4 the People" that became a rage.

The music wizard has been given the opportunity to prove his capabilities in the new film. He will also star in the film with a bunch of newcomers.