Deepa Mehta, Lisa, Deejay Ra at WATER Tribute

Deepa Mehta, Lisa Ray & Deejay Ra'Hip-Hop Literacy' campaign founder Raoul Juneja (a.k.a. Deejay Ra) recently celebrated the highly anticipated WATER Canadian home video release with star Lisa Ray and director Deepa Mehta, amongst hundreds of the film's fans at Blockbuster Canada's flagship video store in Downtown Toronto.

Juneja also launched a 'Mahatma Gandhi' literacy tribute with the support of Ray and Mehta last week through his Lyrical Knockout Entertainment Company to commemorate the WATER U.S. theatrical release, setting up Gandhi book and WATER DVD giveaways for students commemorating the return of the world leader to North American cinema.

'Not since Lord Attenborough's 'Gandhi' film released over twenty years ago has the words of the Mahatma been prominently heard in Canadian or US movie theatres, or quoted this much in mainstream media,' explains Juneja.

'Deepa's WATER film release provides the perfect time for North American teachers to re-introduce Gandhi to multi-cultural students and outline his contributions not only to India's independence movement, but also to Dr. Martin Luther King and the American civil rights struggle, as well as to Nelson Mandela and the anti-apartheid movement in South Africa.'