Deepika Padukone & Ranveer Singh to share screen post marriage
The Biggest Power couple of Bollywood - Deepika Padukone & Ranveer Singh are brought together on board as brand ambassadors for Lloyd, A Havells Brand. Lloyd has signed Bollywood’s biggest power couple and youth icons Deepika Padukone & Ranveer Singh as its brand ambassadors. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! This is the biggest coup achieved in the ad world in the recent times.
Lloyd understands the need of today’s young and discerning consumers and its products are synonymous with powerful performance and impeccable style. Keeping these brand values as their core campaign communication, Lloyd felt that there couldn’t be a better choice than Deepika Padukone and Ranveer Singh, as endorsers representing the brand. The new campaign idea, ‘Khayal Rakhenge, Khush Rakhenge’ reveals the beautiful chemistry of the couple in a playful, extremely endearing and honest manner. The campaign is a slice-of-life take on their unseen chemistry as husband and wife, with Lloyd products playing a crucial role in how they take care of each other and show their love in the little ways that matter the most. Given their extensive youth appeal and massive fan following across the country, Deepika and Ranveer are the perfect choice for Lloyd to strike a chord with new age consumers and also expand the brand affinity across markets.
On the occasion of this announcement, Mr. Amit Tiwari - Vice President Marketing - Havells India Ltd said, “For this Campaign we wanted to create a distinct new look for the brand which is why we decided to bring youth icons Deepika and Ranveer on board. This is the first time that India’s most loved couple will share screen space for an ad and incidentally, this is also the first brand that they are jointly endorsing post their marriage! Go Fish Entertainment was instrumental in making this a big success.”
Mr. Sajay Moolankodan - Director - Go Fish Entertainment Pvt. Ltd. added, “We set out to achieve the impossible with this campaign. Bringing on board the biggest power couple like Deepika and Ranveer was not an easy task especially since this is the first brand campaign that they’ve agreed to after getting married. After a lot of careful planning and strategizing, we were ultimately successful and we believe that the ‘Khayal Rakhenge, Khush Rakhenge’ campaign will make a great impact in the minds of consumers”.