Why are Bhatts going so slow on the promotion of DHOKHA?
That's a question looming large in the mind of those who have traditionally been witness to an extensive promotional campaign by VISHESH FILMS. Surprisingly that isn't quite the case with DHOKHA, which is the third directorial venture for Pooja Bhatt after PAAP and HOLIDAY.
Even though there are just around 2 weeks to go for the film's promotion, there is hardly any awareness being created about the movie. To add to the woes, there is zilch hype around this film which deals with the sensitive topic of a suicide bomber.
Though the lead pair of Muzammil Ibrahim and Tulip Joshi is relatively new, the supporting cast is nothing short of a powerhouse with Anupam Kher, Gulshan Grover and Ashutosh Rana teaming up.
In fact the music of DHOKHA is still awaited at the stands even though the promos have been on air for last three weeks. One wonders why is DHOKHA getting such a treatment by the makers when on the face value it does seem like a good story waiting to be told? Or is it that the film is looking at getting postponed from it's original planned date of 17th August since it comes a week after CHAK DE INDIA (10th Aug) and a week before HEYY BABYY (24th Aug)?
One hopes that whatever be the case, the coming days place DHOKHA in a much better position and see the kind of release it deserves.