Content visionary Ekta Kapoor is managing her personal and professional life quite well. The head honcho of Alt Balaji, Balaji Motion Pictures and Balaji telefilms was recently part two business summits wherein she shared insights into her business strategies.
Ekta has always been awarded and applauded for her constant contribution to all three mediums. Owing to her expertise in content production, Ekta Kapoor was a part of the Economic Times Global Business Summit and Hindustan Times Imagine Fest 2019 in Delhi.
At the Economic Times Global Business Summit, Ekta Kapoor shared her journey and success with the audience. The filmmaker highlighted how the audience has evolved. There has been a change in the kind of content that they consume. Ekta Kapoor clarified that soon it will be a war of content versus content and not platform versus platform. There has been more and more polarisation, and by 2020, people will be consuming content on close to 500 million smartphone screens.
At Hindustan Times Imagine Fest 2019 Ekta Kapoor talking about her journey from TV to films, Revolutionizing the face of Indian Television with shows fronted by women, Being a woman producer in Indian cinema, The subject that she chooses for her films, Struggles and challenges in the film industry, Becoming a mother through surrogacy and the new chapter in her life, Balancing family and work.
Ekta Kapoor is one of the most powerful ladies in the industry as well as is regarded as one of the most powerful 25 ladies in India. With innumerable awards and achievements across films, television, and digital space, the producer has invaded, won and ruled all forms of entertainment. Ekta Kapoor has been breaking stereotypes with incredible content and stories that grip the audience.
The content producer clearly knows the pulse of viewers across the platforms as she gave us movies, TV shows as well as web shows based on different genres. The filmmaker who has a wide audience across mediums believes in her audience and creates content catering to their needs.
Ekta Kapoor at Economic times summit