Ekta Kapoor is giving us major career goals!

Ekta Kapoor head honcho of Balaji Telefilms, Balaji Motion pictures and Alt Balaji, her app is giving us some very nice and relatable content starting with love stories to the The Test case which has women at forefront in defense system, to a mushy romantic tales like Kehne Ko Humsafar Hai, Broken but beautiful, or be it family shows like Home, The Dysfunctional families.

If app is her baby she has Balaji Motion pictures which churns out amazing films and which are truly liberating be it LIPSTICK UNDER MY BURKHA, or the recent one DREAM GIRL and DOLLY KITTY AUR WOH CHAMAKTE SITARE.

And TV being her first love all her shows are ruling the TRP game, her shows like Yeh Hai Mohbabbatein, Kasauti Zindagi Kay, Naagin3, and many more.

In conversation with Ekta Kapoor wherein she talks about her love for apps, how she battles competition and what which show of 90’s she wants to recreate on TV.

Ekta at the launch of Apharan spoke about the rising growth of digitalization.

Ekta said, “ There was a time wherein I would feel the competition but now I am happy that Alt Balaji has reached a stage wherein people are loving the shows, I need to maintain that and all the other OTT’s have bank of shows, I am creating a library of shows so that people get varied content on web. Apharan is for massy and people will surely like it, like back then in 2016, I said predicted that there will be women in defense and that happened.”

As her show Kasauti which is one of the most loved shows did drop down in between as the show is also recreation of the 90’s show when asked Ekta does she have TRP jitters a night before the official TRP’s are declared to which Ekta avers, “ Kasauti is close to me I am a sucker for love stories, it was a risk as I was getting back a cult show, fans have huge expectations from the show, the TRP was low in between and then gradually it took up, initially I would be worked up about the numbers but now I am at ease. I am a person who understands mediums now, I am all into it. I believe that if you don’t give your 100 percent it’s of no use, I have faith in the scripts and the writers that we have they know the pulse of audience well. You have to be confident about things in life. For instance, this genre is not redundant, many things are unexplored.”

When asked her which is that one show of Balaji that she wants to get back to which promote came her reply, I want to get Kahii Toh Hoga back, it was a very contemporary show back then and if I plan ever, I want this show. As of now Rajveev will be seen in web show.”

Balaji motion pictures are getting associated with scripts that have broken stereotypes and the latest from their offering is DREAM GIRL which has Ayushmann Khurrana, when asked Ekta about the same, she said, “ I heard the script of DREAM GIRL and within 15 minutes I said yes to it and I told Ruchika to speak to Ayushmann and there he was locked.”

Ekta Kapoor’s next Apharan will stream on Alt Balaji from December 14.



async src=//www.instagram.com/embed.js>